As the creative arm of the Ateneo Management Association, the Advertising and Communications (AdComm) department oversees the traditional and nontraditional communication functions of the departments and the organization. But more than that, it aims to provide an avenue for members to learn and develop by giving them opportunities through projects.


Bernice Angelica S. Sy

Vice President for Advertising and Communications
Ever since her childhood, Bernice has always loved art. Entering college, she wanted to further get in touch with her artistic side by joining the creatives pool in her freshman year, and becoming an AdComm manager in her second and third year in AMA. Now as the Vice President for Advertising and Communications, she aims for people to be able to fully express themselves through the different forms of art--whether it be through posters, PR efforts, production design, photography, videography and more, believing that this is where her passion meets her profession.

Frances Estrelle L. Matugas

Associate Vice President for Advertising
As AdComm's Associate Vice President for Advertising, Frances supervises and conceptualizes promotional plans and content for AMA. Ever since her first pencil doodle on a piece of paper, Frances has fallen in love with visual arts and its endless possibilities. She hopes to use this as an avenue through which AMA's members can both express themselves and communicate AMA's image in the most creative and effective way possible.

Edilberto Luis G. Raymundo

Associate Vice President for Advertising
Luis is one of AMA’s Associate Vice Presidents for Advertising. Aiming to train the people under AMA’s creative arm, he wants to inspire others to innovate and go beyond their capabilities to achieve something meaningful that transcends more than just themselves. The role requires more than just a creative eye, but also the knowledge and skill of how to deal with people and give value-adding and constructive criticism. Through this, he elevates the organization’s promotional efforts as well as cultivates a culture of excellence within the department as well as the organization as a whole.

Shenielle Mindy O.T. Siy

Associate Vice President for Communications
Although Shen may appear shy and quiet in front of everyone, she also has a bubbly side that gets her talking non-stop. Taking up the mantle as AMA’s Associate Vice President for Communications, her role includes supervising all the organization’s traditional and non-traditional promotional efforts and making sure that they are well-executed. One of her goals in AMA includes her managers feeling more empowered in which they identify themselves as image shapers by maintaining the organization’s positive public image.




Kurt Ang

Nicole Banta

Pia Casano

Eliza Ann Espino

Nicole Generoso

Marga Gonzalez

MJ Ngochua

Mary Rañola

Ella Sarol

Marty Tantoco

Matt Tutor