The Business Applications department is the entrepreneurial arm​ of the Ateneo Management Association which diversifies AMA's brand of entrepreneurship and better integrates AMA's two core competencies by providing entrepreneurial opportunities for its members and the Ateneo community.


Matthew C. Casis

Vice President for Business Applications
Matt is the Business Applications Vice President and his goal is to diversify AMA's brand of entrepreneurship and to better integrate AMA's two core competencies, which are entrepreneurship and being a home organization. He also aims to expand the reach and improve the quality of the department's projects. Lastly, he strives to improve relationships within project core teams and to create a welcoming environment as a whole.

Sheena L. Labarez

Associate Vice President for Projects
Sheena wants nothing more but to give back to the organization that has given her new opportunities, learnings, experiences, and friends. As one of the Business Applications' Associate Vice Presidents for Projects, she is now given the chance to fulfill her dream, and inspire the people around her. She acts as a mentor to the managers and she ensures that the projects are handled efficiently. Supervising managers and members in different projects, she hopes to instill them with a passion to ensure the longevity and the future of BA as well as AMA.

Marie Patricia Celine S. Rodriguez

Associate Vice President for Projects
Being a businesswoman has always been Patricia’s dream. Seeing how passion can make a positive impact on oneself and others, she desired to find her own passion, and to help others find theirs as well. She found business and passion in the Business Applications department. As the Associate Vice President for Projects, Patricia supervises the projects of BA, the entrepreneurial arm of AMA, and ensures the welfare and growth of the managers who work to create opportunities to aspiring business leaders. She envisions BA to continue to mold future entrepreneurs and to be an avenue to find and live out their passions.

Argielle B. Llanda

Associate Vice President for School of Management Business Accelerator (SOMBA)
Argielle, more commonly known as Al, is the Associate Vice President for the School of Management Business Accelerator. In this role, he is the person in charge of maintaining a good relationship between AMA and the SOMBA department, as well as supervising SOMBA related projects. His goal for his term as an officer is to help the managers grow and further develop their skills. Aside from that, he hopes to inspire the managers to also become passionate towards the organization he grew to love.




Paolo Alvero

Lorenzo Bitong

Keith Caw

Brandon Neil Chan

Inna Chua

Beatrice Cimafranca

Jozshelle Cruz

Tiger De Leon

Jade Go

Janella Guzman

Zarina Haw

Jeffrey Lee

JM Mercado


Gab Paras

Moaoie Pascual

Dian Que

Jerem Ramos

Gabriel Ricasio

Jepoy Romero

Bernice Santiago

JP Santiago

Sharmaine Sia

Lorenzo Tolentino

Tiffanny Uy

Reigne Vera Perez

Shandeigh Yu